Those poor smurf bastards

To someone at UNICEF, dropping bombs on the little blue folk makes for good fundraising ads. Their Belgain spokesperson (the ad is only being shown in Belgium) had the following to say:

"Seventy per cent [of reactions] are positive, but with some people we are having a hard time explaining why we are using this."

The 20-second video is here. Next up - the Care Bears and the warlords that love to hate them.